While these strategies for boosting your web traffic may be a bit more time-consuming, they pay a steady long-term return long into the future.
Unlike with social media, the links you post in the comments sections of other websites, and forums, and the guest posts you curate, don’t continue to get overshadowed by newer material, allowing them to remain visible for anyone who lands on a particular discussion page, website, or specific post.
The idea here isn’t to go crazy and start spamming links to your site everywhere you can, but to find relevant discussions on competing websites and other similar amateur sites that people may often visit to read up on information that pertains to your business as well.
Commenting on Competing Websites
When using competing websites to gain more traffic to your website, ensure that you only post a few links to your own business site, on each website. If you get too crazy with commenting on competing sites with a link back to your site, the site administrators may take action and remove the links or even remove your comments altogether.
To make the best use of competing websites, you want to make sure that the comments you make are meaningful and add value to the topic that is being discussed; otherwise, you’ll come off as nothing more than a spammer, effectively ruining your chances of increasing traffic to your site.
When you do make a meaningful comment, make sure to add a link to the content on your site that will add value to your point or broaden the scope of the topic at hand.
Commenting on Relevant Forums
Apart from using competing websites to boost your web traffic, there are several forums where you can post your link and request feedback on your site’s style, content or general layout.
Aside from the added advantage of gaining a fresh perspective regarding your site, you will also be opening up the door for potential visitors who enjoy what you have to offer, to refer your website to others, merely out of respect for your creation.
Since the forums differ greatly regarding topic of interest, it may take a while to find a discussion that works for you, especially if your business is highly-niched.
One recommendation in this regard is to find a sub-Reddit that is relevant to your content or business, make a contribution to the discussion and post your links.
Again, the populace here is pretty well-trained to deal with spammers, so only add things on Reddit after you feel you’ve made an established addition to the ongoing discussion. You need to be careful because if you post content that is unrelated to the topic at hand, your credibility will dive.
Given a large number of people who visit these sites, the links and referrals that you post will bring visitors to your site for a long time to come.
Besides driving more visitors to your site directly through the links themselves, your efforts will have another influence as well.
Search engine crawlers operate by creating inter-connecting networks between various sites on the Internet, all of which build up towards nodal connections that could drive visitors down hundreds of paths.
With the operational procedure behind these coded trawlers, the higher the number of links you have pointing back to your website, the higher you’ll rank within the search index.
When you build a substantial number of links between you and other prominent websites in your industry, the higher up you will be displayed during search functions. This will dramatically improve your visibility and drive more visitors to your site.
Along with distributing links and using social media platforms to drive traffic to your site, another easy way to increase your visitors is by collaborating with other, more established online personalities.
One of the best ways to do this is by offering to contribute guest blogs to other sites.
Since you have your own experience and skills, and many other sites are always looking to expand their own content range, you can write for many sites, and maybe even distribute the same article to numerous sites at the same time if you can negotiate non-exclusive arrangements with them.
While many sites may offer financial compensation to guest writers, they also have other options that don’t involve monetary compensation. Some will allow you to publish more links alongside your brief author bio which can help to open a door between their entire visitor base and your content.
However, if you aren’t much of a writer, you can always employ someone else to write your copy, or you may want to consider inviting other professionals to provide guest blogs for your site in exchange for greater publicity for them through their article or even monetary compensation.
This is another excellent way to open your content and website to their established audience, which they could to your site through their own self-promotion.
Guest blogging works wonders for increasing website traffic because people store more faith in sources where multiple professional voices are providing their opinions on a host of related issues, rather than a single contributor.
Collaborations also serve as new changes in voices and style, and may even serve to help bolster dwindling interest in your site in the absence of content from a new writer.