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Just to be sure, if you’re in any way, shape or form unclear as to the immense value of social media marketing, here are 8 reasons why it needs to be part of your comprehensive online marketing plan. Maybe your current plan puts more emphasis on SEM (Search Engine Marketing), maybe you’re currently focused on outreach—those […]

how-to-easily-reverse-engineer-your-competitors'-best-content

A question that’s probably on your mind is, “How do I know which content to produce?“ Well, there are two main ways to do this: You can try to figure things out on your own and engage in all sorts of experiments, or you can just simply allow your competitors to do your homework for

effective-strategies-for-content-curation

After picking the specific sub-niche that you’re going to be targeting and doing advanced research on where your sub-niche or niche segment audiences are located on social media platforms, the next step is to find content. I’ve got some good news and some bad news. The good news is that you stand to save a

why-the-classic-approach-to-social-media-marketing-is-a-waste-of-your-time

Before I jump into the actual meat and potatoes of this training, I need to devote some real estate to how other people are doing social media marketing. I need to do this because it’s very tempting for people to engage in the same practices. I can see where they’re coming from. It is easy.

I can’t even begin to tell you how many times I’ve run into social media marketers and they automatically want to know about traffic generation. Forget about niche research, forget about consumer intelligence, don’t worry about setting up the right site to get in front of the right target audience’s eyeballs. Let’s just skip straight

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