After you set up your custom audience and are ready to retarget, you need to actually create the ad. This will involve taking a few more steps and then thinking creatively about what is likely to encourage people to buy and what will actually make you a profit. The next question you’ll be prompted to […]
Chances are that you have been on the receiving end of retargeting at some point or other. You’ve probably also heard people talk about retargeting without really knowing what it is. Maybe your mom exclaimed at some point how weird it was that she kept seeing ads for a new heating unit… and just when
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