While these strategies for boosting your web traffic may be a bit more time-consuming, they pay a steady long-term return long into the future. Unlike with social media, the links you post in the comments sections of other websites, and forums, and the guest posts you curate, don’t continue to get overshadowed by newer material,
Once your sales funnel is set up and live, all that’s left to do is to watch as the sales come in and then tweak it to try and generate more revenue and profit. The best way to do this is to increase your conversion rates at each stage of the funnel. How do you
Imagine if someone came up to you in the street and asked you if you’d like to buy a $5,000 watch. 99.9999% of the time, you would say no to that offer. Why? Well, apart from the fact that you might not want a watch (you are a ‘cold lead‘ in that respect), there’s also the
Just to be sure, if you’re in any way, shape or form unclear as to the immense value of social media marketing, here are 8 reasons why it needs to be part of your comprehensive online marketing plan. Maybe your current plan puts more emphasis on SEM (Search Engine Marketing), maybe you’re currently focused on outreach—those
A question that’s probably on your mind is, “How do I know which content to produce?“ Well, there are two main ways to do this: You can try to figure things out on your own and engage in all sorts of experiments, or you can just simply allow your competitors to do your homework for
Chances are that you have been on the receiving end of retargeting at some point or other. You’ve probably also heard people talk about retargeting without really knowing what it is. Maybe your mom exclaimed at some point how weird it was that she kept seeing ads for a new heating unit… and just when
After you know how custom audiences and retargeting work, the next question is how to go about setting up your own retargeting campaign and get it up and running. What’s important to recognize at this point is that Facebook is a constantly evolving platform and is constantly updating its UI, it’s systems, and its features.
After you set up your custom audience and are ready to retarget, you need to actually create the ad. This will involve taking a few more steps and then thinking creatively about what is likely to encourage people to buy and what will actually make you a profit. The next question you’ll be prompted to
Facebook pages are much more than virtual billboards, they’re basically social profiles for brands, companies, and businesses, and they give you all the tools you need to interact with your audience. The primary and most basic tool for interaction is Facebook posting. With Facebook posts you can establish thought leadership by engaging with users through
